In the realm of refrigerators and their manufactures many brand names come and go. Many times another company will buy out another and will let the bought out company's brand name live on in the market even though the product will be somewhat different. This is the case with the Maytag Refrigerator company and their products. In 1893 the Maytag company started out making quality washing machines and it was not until 1946 that they made their first line of refrigerators. In the year 1989 Maytag come out with a refrigerator line that would match the other appliances that they made.
Furthermore, the Maytag refrigerator line was not as popular as the washing machines that they made. This was not the fault of the Maytag company not being innovative and leading the way in the design of refrigerators. In fact, it was the Maytag company that first came out with refrigerators that had a french door design as well as a cabinet depth refrigerator and external ice and water features. Everyone in today's world wants these features.
The year of 2007 was a fateful year for the Maytag company since the Whirlpool Corporation bought them out and made some significant changes There were numbers of Maytag factories being closed and now the Maytag name appears on Whirlpool brand appliances. The Whirlpool company has do this to a number of other brand names as well.
The Maytag production line comes with many different price ranges, shapes, styles, sizes, and functions. You can find some styles with french doors, side by side, and some that have bottom or top freezers. Many of these refrigerators also have spill catchers to make cleaning easy and gliding shelves.
The funny thing is a lot of consumers of these products do not even realize that Maytag Refrigerator and now solely being made by the Whirlpool company. This company will often compare both product lines with the different brand names. Many consumers have their loyalties to Maytag and continue buying from this line without knowing who really owns it.
Often times whenever a company buys another out, they will sell the lower and higher end models of that original product. They do this in hopes to obtain the larger part of the market and will make one brand name far superior to the others. However, this does not seem to be what the Whirlpool corporation has done by purchasing Maytag. It seems that both production lines that Whirlpool puts out and very comparable to the consumers.
In addition, there will be some brand names that stick out to people far more than others. Most of the time consumers will return to a brand name product that they know of or have used in the past such as Maytag Refrigerator. This is the reason why a company such as Whirlpool will keep that product line since people are usually creatures of happen and do not like change all that much. Therefore, keeping a brand name and the quality of that product line such as Maytag refrigerators is good business for corporations like Whirlpool.